The Country Club
How It Started
In the summer of 2024, everyone got into Pickleball, including me. The most common complaint I heard was about equipment being scattered around the back of cars. This prompted the creation of the Pickleball Bag.
The Rise of Pickleball
Jumpstarted by the Covid pandemic, Pickleball has seen massive growth since 2021.
Accessories have been slow to match this growth.
13.6M
9.0M
3.3M
4.2M
4.8M
3.5M
2018
2019
2020
2021
2022
2023
Statista.com
The Question
How might we store and carry our pickleball equipment?
High Storage
Market Analysis
Comparing existing bags shows an opportunity for a bag with a smaller profile and mid range cost.
Low Price
High Price
Low Storage
Primary Research
Notes and observations from the
pickleball court.
Key Insights
- Pickleball is a casual luxury
- Expensive clothing or gear is rare
- Simplicity and convenience is ideal
Social Media Research
Key Insights
- People pack either the maximum or the minimum
- There's no definitive silhouette
- People care about the aesthetics of their bag/ outfit
User Persona
Demographic
- 25 years old
- Advertising Specialist
- Active daily
- Socially inclined
- Digitally connected via social media
Concerns
Goals
- Stay active and healthy
- Maximize convenience
- Create and Maintain friendships
- Win Pickleball games
Traits
-Functionality
- Aesthetics
- Comfort and Durability
- Affordability
Jordan Lee
"Look better, feel better, play better!"
- Trendy and Style Conscious
- Community Oriented
- Tech Savvy
- Practical and Organized
Preferred Brands
User Persona Data
Pulled from social media content, Statista.com, and datausa.io
Retro Resort
Emerging Trend
Gen Z continues to indicate that nostalgia is one of the most popular forms of self expression.
​
WGSN predicts that Active Retro Resort will be a strong theme in the 2025 spring / summer season.
Mood Board
What Features are Critical?
Simplicity
Access
Portability
Ideation
Protoypes
Low Fidelity
Mid Fidelity
Revisions
After using the mid fidelity prototype, I decided to rotate the bag and the pouch to allow for better access and carrying.
Materials
Faux Leather
Chosen for the luxury appeal of leather, but avoiding the environmental pitfalls of real leather.
Duck Canvas
Chosen for its durability and white, clean aesthetic.
The Final Result
Simple and Convenient
Practically Organized
Comfortable and Durable
Casual Luxury Aesthetic
