Camera Bag
The Jackrabbit
Quick | Secure | Durable
How This Started
In the summer of 2024 I was on a hike when a hawk flew by.
I started to get out my camera to take a picture, but before I could even set my bag down the hawk was gone.
For the rest of the hike, I thought about ways I could more quickly access my camera.
The Problem
Cameras are usually carried in a backpack, and accessing that camera is slow and tedious.
The Question
How can I make a bag that allows photographers to access their camera quickly while still keeping their camera secure?
What's on the Market?
Bag Smart Soar Camera Sling
WANDRD PRVKE
Pros:
Adjustable size
Lightweight
Portable
Cons:
Minimal Storage
Low Protection
Cost: $45
Peak Design Everyday Sling
Pros:
Waterproof
Good Storage
Comfortable
Cons:
Expensive
Large
Complicated
Cost: $220
Nomad Mckinnon Bag
Pros:
Small
Looks Good
Cons:
Small
Expensive
Cost: $95
Bevisgear Top Shelf Bag
Pros:
Large Sling Size
Tough and Durable
Internal Storage
Cons:
Uncomfortable
Bulky
Complicated
Cost: $199
WRNDRD rouge sling
Pros:
Quick Access
Internal Storage Organization
Cons:
Awkward
Uncomfortable
Looks Bad
Cost: $246
Pros:
Durable
Internal Storage
Small Details
Cons:
Expensive
Technical
Cost: $139
Common Pros
- Storage Systems
- Durability
- Comfort
Common Cons
- Complicated
- Uncomfortable
- Overly Technical
Key Insights:
- Lots of utilitarian design
- Organization is everything
- More expensive than average backpacks
- Either comfort or durability, not both
Professional Advice
Chris Burkard Studio
Photographer, Speaker, Filmmaker.
"We do a lot of run-and-gun and we need the gear to keep up and we need it to be easy for us to be in and out of the bag quickly and frequently".
Leon Butler
Photographer and writer in the outdoor industry
"If I'm moving around and know I need the camera easily accessible then I have a hand strap on my camera that allows me to weightlessly carry it or attach it to my backpack shoulder strap via a clip".
User Experience Research
Key Insights:
- Photographers care a lot about what bag they have
- Customization and ease of access are top priorities
- Photographers use different bags for different use cases
Mapping the User Experience
User Persona
Demographic
- 35 years old
- Bachelors Degree
- Living in Northern California
- Professional Photographer
- 10+ years of photography experience
Goals
- Improving Photography skills
- Book Clients
- Seek Adventure
Concerns
- Protecting gear
- Organizing gear
- Being able to get "the shot"
- Being able to react quickly
Sophia Hayes
"My bag needs to work as hard as I do. If I can't get to my bag in seconds I might as well leave it at home."
Traits
- Social Media conscious
- Total Gearhead
- Willing to spend $$$ for their business
Preferred Brands
User Persona Data
Pulled from social media content, Statista.com, and datausa.io
What Features are Critical?
Speed
Durability
Security
Mood Board
Form
Material
Color
Ideation
To kickstart my imagination I used Vizcom to explore different shapes and forms before sketching.
After finding an appropriate form, I quickly moved into the details of the bag.
Prototyping
Low Fidelity Prototypes - Figuring out size and shape.
Mid Fidelity Prototypes - trying different straps and pockets
High Fidelity Prototype
